Observe: Snap’s advertising sources only publish audience gender data for “woman” and “male” consumers, but the figures published for these demographics don’t usually include approximately the overall consumer figure, so percentages shown right here might not sum to 100%.
Hong Kong is using the intensive department banking procedure adaptability to disseminate data on the exterior position that has a timeliness of multiple thirty day period.
However, as we famous within the Facebook portion over, modifications from the viewers reach figures revealed in Meta’s advertisement scheduling resources will not essentially correlate with overall adjustments in its platforms’ Energetic user bases.
Over a quarterly basis, the company’s data also reveal that the measurement of Instagram’s advertisement viewers in Hong Kong remained unchanged amongst October 2023 and January 2024.
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The volume of social media buyers in Hong Kong At first of 2024 was equivalent to 86.two % of the whole population, but it’s vital that you tension that social networking buyers may not stand for one of a kind people (see our in depth notes on data to master why).
Consult with views on anticipated alterations in volume of organization/output, amount of individuals engaged and costs for the approaching quarter as in comparison with The present quarter.
Meanwhile, TikTok’s advert reach in Hong Kong was similar to one.0 per cent on the community Net person foundation at first on the 12 months, despite age.
Furthermore, our Evaluation suggests that X’s inferences may not be significantly trustworthy in analyzing buyers’ gender, especially in countries in which English is not the dominant language.
Observe: Google’s marketing means only publish audience gender data for “woman” and “male” consumers.
These headline stats present an incredible overview from the “state of digital” in Hong Kong, but in data hk 2023 an effort to make sense of how digital trends and behaviours are evolving, we need to dig deeper into the data.
The business’s frequently revised figures suggest that Instagram’s advertisement arrive at in Hong Kong was similar to forty nine.four p.c of the entire population Firstly from the yr.
If you want to check no matter if This really is our most up-to-date report for Hong Kong, or for those who’re trying to find data on digital tendencies and behaviours in Hong Kong for preceding years, yow will discover DataReportal’s full collection of studies on Hong Kong by clicking below.
Being a result, our newest figure for social websites use may possibly seem like rather various on the values that we released in preceding years.